Establish the professional foundations for a successful career in revenue management
Introducing our intensive three-day training program, Total Revenue Management Basics, meticulously crafted for newcomers joining a Revenue Management and Pricing team without prior training in yield management. This comprehensive course is designed to provide participants with a thorough understanding of the fundamental principles and practices essential for effective revenue management within yield-managed businesses. Tailored to suit all transportation companies, including airlines, trains, buses, cruises, as well as hospitality businesses, and various leisure, recreational, and tourism activities, this program offers universal applicability. Throughout the program, attendees will explore key topics such as the mission, organization, and tools of Revenue Management Pricing (RMP), gaining insights into the department's role, strategies, and tactics. Participants will master the delicate balance between occupancy factor and average price, crucial for maximizing revenue potential across various demand scenarios. Moreover, the course covers client segmentation strategies, implementation of protection levels, and management of booking intakes, empowering participants to optimize revenue streams and mitigate risks effectively. Join us for this transformative learning experience, equipping you with the knowledge and skills necessary to excel in dynamic pricing across diverse industries.
Upcoming training sessions
> 10-12 September 2024 — Total Revenue Management Basics
Paris (Charles de Gaulle Airport), France — English language — waiting list — book
> 10-12 December 2024 — Total Revenue Management Basics
Paris (Charles de Gaulle Airport), France — English language — available spots — book
> 11-13 March 2025 — Total Revenue Management Basics
Paris (Charles de Gaulle Airport), France — English language — available spots — book
> 24-26 June 2025 — Total Revenue Management Basics
Paris (Charles de Gaulle Airport), France — English language — pre-registrations open — book
Course details
Target Audience: Intended for current or aspiring revenue managers, as well as professionals in demand analysis, commercial operations, and marketing teams
Format: In-person classroom training
Duration: 3 days (24 hours)
Schedule: One training is scheduled per quarter, with additional sessions available upon request.
Location: Paris - Charles de Gaulle Airport (other locations available on request)
Language: English (other languages are available on request)
Prerequisites: None
Cost: €2,250 per participant (VAT of 20% applies at French locations)
Eligible discount: The third participant from the same organization and training date receives a 50% discount
Curriculum/topics covered
Day 1: Introduction to Revenue Management
> What is Revenue Management?
> What is the main objective of RM?
> What are the benefits of revenue management?
> Prerequisites for applying RM
> Revenue Management across industries
> Total Revenue Management principles
> Total Revenue Management in practice
Day 2: Main concepts of Revenue Management
> Demand vs. capacity
> Spill vs. stifle
> Spoilage management
> Optimal demand
> Capacity management
> Seasonality of demand
> High Demand vs. low demand
> Strategies in high & low demand
> The right strategy
> Price vs. demand
> Price-response function
> Price sensitivity
> Customer Segmentation
> Displacement cost
> Group management
> Revenue Management in action
> Maximizing revenue on high seasons and peaks
> Maximizing revenue in low season / demand
> Point to point vs. connecting traffic
> Individual bookings vs. groups/series
> Advanced bookings vs. last minute
> Capacity adjustments
Day 3: Organizational aspects of RM
> Place of Revenue management in organization
> Revenue management process functions
> Key roles in Revenue Management
> Computerized systems
> Customer welfare
> Performance tracking
> KPIs and data analysis
> Revenue Management Vocabulary
> Revenue Management KPIs per industry
> Revenue management datasets
> Reading and interpreting common RM reports
> Revenue integrity
Learning Outcomes
Understand the goal, mission, organization, and RMP tools
Comprehend the role and position of the RMP department
Know how to arbitrate between occupancy factor and average price
Differentiate the specifics of high demand versus low demand
Master client segmentation, implementation of protection levels, and booking intakes management
Understand the role of systems (Revenue Management Systems)
Training Objectives
By the end of the training, participants will be equipped with a comprehensive understanding of revenue management principles and practices. They will gain proficiency in utilizing revenue management tools and systems effectively to optimize revenue streams, manage demand fluctuations, and enhance overall profitability. Additionally, participants will develop strategic decision-making skills to arbitrate between occupancy factor and average price, implement client segmentation strategies, and leverage technology solutions for revenue optimization. Ultimately, attendees will be prepared to contribute effectively to their Revenue Management Pricing teams and drive revenue growth within their respective industries.
About our trainings
At Yield Tactics Academy, our trainings are meticulously crafted by revenue management professionals, for professionals. We understand the intricate challenges and demands of the industry, which is why our courses are designed to equip you with practical skills that you can immediately apply in your day-to-day operations.
Professional insights, practical skills
Unlike traditional academic programs, our trainings focus more on honing skills rather than imparting mere knowledge. Each course is developed with a deep understanding of the dynamic pricing landscape, ensuring that you gain relevant insights and actionable strategies to enhance your performance and drive success.
Learn from industry experts
Our team of instructors comprises seasoned professionals with extensive experience in commercial and revenue management. They bring real-world expertise and practical insights into the classroom, enriching your learning experience with valuable industry perspectives and best practices.
Empowering your career growth
Whether you're a newcomer to the industry or a seasoned professional, our trainings are designed to empower your career growth and elevate your skill set to new heights. Join us at Yield Tactics Academy and embark on a journey of continuous learning and professional development.
Your partner for team development
At Yield Tactics Academy, we are your trusted partner for team development. With our comprehensive catalog of trainings and customized options, we tailor our programs to perfectly fit your team's development needs, location, and business model characteristics. Whether you're looking to upskill your entire team or focus on specific areas of improvement, we provide flexible solutions that align with your goals and objectives.
Tailored training programs
At Yield Tactics Academy, we understand that every business has unique training needs. That's why we offer tailored training programs, specially designed to meet your specific requirements. Whether you want to equip your team with particular skills in revenue management or have specific demands regarding content, duration, or location, we are ready to collaborate with you to develop a customized training solution that aligns perfectly with your goals. Our commitment is to provide you with an exceptional training experience perfectly tailored to your organization. Contact us today to discuss your custom training needs.
Additionally, we can conduct an audit/diagnosis of your revenue management and pricing departments, as well as assess the skills of your employees and offer you a professional development plan (team training, external recruitment, talent development, assistance with transformation).
> Contact us to discuss your specific training requirements
Who we are
Yield Tactics, a consulting firm specialized in revenue management and pricing, particularly for airlines. For years, we have been assisting businessess worldwide and sharing educational content on commercial challenges and yield management (Yield Tactics Magazine, The Yield Tactics podcast, Linkedin content). Naturally, over the years, our business has evolved to include training, with a continuously expanding catalog of offerings.
Why choose Yield Tactics Academy?
1. Immersive Learning Experience: Our in-person training sessions provide an immersive environment where you can engage directly with industry experts, ask questions in real-time, and collaborate with fellow participants. Experience the power of learning in a dynamic classroom setting.
2. Personalized Attention: Benefit from personalized attention and guidance from our experienced instructors. Whether you're a beginner or an experienced professional, our instructors are committed to supporting your individual learning journey and helping you achieve your goals.
3. Practical Application: Theory comes to life through hands-on exercises, case studies, and simulations. Gain practical insights and develop actionable strategies that you can immediately apply to optimize revenue performance and drive profitability for your business.
4. Networking Opportunities: Forge valuable connections with peers and industry insiders during our in-person training sessions. Share experiences, exchange ideas, and build relationships that can open doors to new opportunities.
5. Yield Tactics certificate: Successfully completing the training program will lead to the attainment of a Yield Tactics course completion certificate. This certificate serves as a valuable credential that can be prominently featured on your CV, showcasing your expertise and dedication in the field of revenue management. It not only validates your commitment to professional development but also enhances your credibility among employers and peers. With the Yield Tactics diploma listed on your CV, you can confidently demonstrate your proficiency and readiness to excel in roles requiring advanced knowledge of revenue management strategies.
Frequently Asked Questions
> Who are the instructors and what are their qualifications?
The instructors are senior consultants and partners at Yield Tactics, each with a minimum of 15 years of experience in revenue management. Most of them hold an IATA Revenue Management Diploma or similar certifications.
> What benefits does Yield Tactics Academy offer?
Yield Tactics Academy prices courses competitively, providing you with qualified instructors and the most up-to-date materials and resources for a valuable learning experience. Learning prioritizes operational skills over theoretical knowledge.
> How can I access course materials and resources?
Course materials will be distributed in paper format on the first day of the training sessions. They encompass a copy of the slides and exercises.
How many people attend the meeting simultaneously?
The maximum attendance for a course is 15 participants.
> Are there e-learning options available?
We believe in face-to-face training for a great learning experience; hence, our training programs are not available for e-learning.
> How can I stay updated on upcoming training sessions?
You can subscribe to our mailing list to receive notifications of schedule updates and new trainings.
> Can I request a demo or preview of the training content before enrolling?
A senior consultant from Yield Tactics can accompany you on a 15-minute video call to go through the training slides and address any questions you may have, allowing you to assess whether the content matches your educational needs.
> Can I receive a certificate upon completion of the training?
Upon completion of the entire course, you will receive an attendance certificate issued by Yield Tactics.
> Can I request customized training content for my organization?
Yes, we offer customized training content services for organizations. Please get in touch with us to discuss your specific requirements.
> Are there eligible discounts available?
Yes, discounts can be granted if your organization commits to more than 10 trainings per calendar year, or as part of an extended team development service that can be offered within our consulting and revenue management team transformation plans.
> What should I do if the training I want to enroll in is on the waiting list?
If the training you want to enroll in is on the waiting list, please contact us to initiate the registration process. We will provide you with live updates on availability or propose alternative options.
> How can I get in touch with your team for further inquiries?
You can reach us via email or by calling our nearest contact center.